Having worked at Major League Soccer (MLS) in New York, Boris Kalff knows the U.S. soccer market well. Combined with his personal soccer experience and Bundesliga network, a niche was developed for camps and tours in the U.S. BSports looks to connect the MLS and Bundesliga soccer leagues by specializing in international friendly matches, game operations and preseason camps.
After analyzing Eintracht’s preseason needs, BSports scouted ideal MLS teams and markets. An intensive 12-day camp with top training facilities for the players was organized, along with 3 game opportunities to show how the MLS matches up against the Bundesliga. The tour comes at a time when Eintracht wanted to break onto the American scene, by building its brand and appealing to international soccer fans.